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“One of the huge benefits of Lens Studio and the way that we’ve kind of architected it is that this platform allows anybody to create an AR experience and then deploy it seamlessly without any extra work across both iOS and Android user bases.
Murphy also credited the company’s Lens Studio platform for ensuring a quick and easy way to deploy AR experiences. “I think as that starts to happen more and more, the types of skills that early Lens creators are building will become more and more increasingly in demand,” he added. In his view, Snap expects “more and more businesses will recognise AR as a fantastic way to create highly differentiated customer experiences.” It is much more actually in line with the way that we as humans kind of naturally behave and imagine the world around us,” he explained during the interview. “Augmented reality represents this upcoming shift in our ability as people to create and then experience software applications in a totally new way. Another example of a Lens which viral from India with over 30.5 billion views is the Smoke Flare VR, developed by Indian Lens creator Vivek Thakur.īut Murphy is also confident that more businesses will start adopting AR to drive customer experiences. He gave the example of Lens Creator and medical student Jagmeet Singh whose Dark Moody Lens has got over 1.2 billion views on the platform. While Murphy admitted that “a lion’s share of engagement around augmented reality is still rooted in creative expression,” or Lenses or filters that are funny and entertaining, he said that early Lens creators from India are seeing a massive adoption and the technology represents a new opportunity.